What are the new trends and niche markets for fitness clothing brand?
Even though women fashion fitness clothing market is becoming very hot.However,Acctually,Large fitesss clothing brands benifits a lot from the trends.According to the latest statistics,Lululemon's total net sales in the third quarter increased 23% year-on-year to $916 million, and comparable sales increased 17% year-on-year, higher than the 14.39% analysts had expected.It becomes more and more difficult for small fitness clothing brand to compete with large brands.So as a small fitness clothing brand,We need to find a new niche markets.
If you take care about the latest fashion.You will find that custom fitness clothing for men can be the direction of the future fitness cloting market.Lets explain below:
1.Innovation Of New Designs
If you check the previous hot sale men fitness clothing.You will find the best sell products do not change a lot.So we can expect that if some companies can create some new fashion designs,They can be your hot sale products in the next serveral years.
2.The Market Of Men Fitness Clothing Is Blooming
Along with the development of training and gym,More and more young white-collar workers join in the gym studio.Thus,They need some more fitness clothing or gym clothing during training especially dry fit t shirts,tapered fit hoodie,tapered fit sweatpants,dry fit mens shorts etc.What we need to do is try to create some new designs which they may like.